Questions brands ask about winning back their reputation

Yes, once your own fix is public, and mostly through creators who used your product before any of this. A creator who only shows up after it can look like paid damage control. The loyal fans who buy the most watch a creator a lot. They need to see you with that creator again and again, so the rebuild runs for months.

Start with the contract, because it decides whether you can pause, end or wait. Then agree with the creator what they'll say, and tell your other creators what to post, if anything. We handle that conversation with the creator and their manager, so your team doesn't have to.

We work it out with the creator, on the terms of their contract: add the label, fix the claim, post a correction to the same followers, or take the post down. It came up in almost every conversation we had with PR folks at Creator Summit: the FTC has been coming down on companies whose influencer content didn't meet the FTC guidelines. Your lawyers have the final word on anything a regulator has raised.

They shouldn't. Creators show how they use the product, and leave the case to your lawyers and the statement to your PR firm. We never ask a creator to argue your side.

Whatever you've agreed with them, and they hear it from us before they post. Some pause, some keep posting as normal, and some say one line you've signed off on. Without that, each creator works it out alone, in public.

That depends on what the contract says, so we check it first and work it out with the creator from there. For every new deal, we tell your lawyers what the creator side needs: when you can pause a post, take one down or end the deal, and who decides.

Yes, exclusivity can be written right into the agreement, so your creators aren't promoting rivals. We set the category and the time window, so you won't see your creator with a competitor next week.

There is. While a safety investigation into your product is still open, we'd hold off on new creators and work on your claims, approvals and disclosures instead. Creators come in once the fix is real and public.

No one can promise that, and a creator can't undo what happened. What creators can do, once your fix is public, is put it in front of your buyers through people they already believe.

Mostly, the rules on what a creator is allowed to say. We run compliant promotions inside these rules every day: it's framed as lifestyle and experience, never a claim. If you're a brand with strict rules, we'll even help you write the content plan and make sure it follows every rule.

It doesn't. Your PR firm keeps the press and your lawyers keep the contracts. We take the creators, and work alongside both.

The reputation check is free. For the work after it, we give you a price on the call, once we know what happened and how many creators are involved.