PR crisis guides
Short answers to the PR problems brands bring us, and how creators help fix each one.
How do you rebuild brand reputation after a crisis?
What our research found works after a brand crisis: fix it and say so first, then bring back creators your buyers already trusted, and keep them for months.
Read the guideHow do you pause or end an influencer contract after a scandal?
Pausing or ending a creator deal after a scandal is a talk with their manager, on what the contract allows. What to settle: posts, ads, codes, payment, words.
Read the guideWhat do you do when an influencer posts something damaging about your brand?
When a creator posts something damaging about your brand, the fix is usually a direct talk with them, early. What worked, what failed, and what to offer.
Read the guideWin back trust
We bring in professionals and long-time customers your buyers believe, and we negotiate with the creators involved: who pauses, what gets fixed, and what each one says next.